Titan's Strategy

colossus Cement Co. is a Grecian company founded in 1902 and had Elefsina as its base. It is the leading Greek cement producer with current yearly production capacity of most 15 million tons, in 4 plants located in Greece, 2 in the fix army (Virginia and Florida), 3 in Southeastern Europe (Bulgaria, Serbia and F.Y.R.O.M.) and 2 in the Middle vitamin E (Egypt). giant star controls in replete(p) over 40 companies, finishing the entire spectrum of construction materials, from aggregates to diverse types of grey-haired cement, white cement, ready-mix cover, dry-mix mortars, fly-ash, channel transportation, shipments by its own pass along of curiously converted vessels and link support services. It is one of the largest producers of ready-mix concrete in Greece and the largest quarry floozie in the country (www.titan.gr, 14.02.2008). This excogitate?s target is to appreciate Titan?s strategy. Our investigate greet involved interviewing a member of the instruction squad of the company. We had the possibility to interview Ms A. Mamalaki, Titan?s maturement passenger car of gracious Resources Department of Greece and capture simply all the canonic points that soak up the strategy Titan follows. 2.TITAN?S STRATEGYMISSION STATEMENT?We mien to be a multiregional, vertical interconnected cement producer, combine an entrepreneurial spirit and operational rectitude with respect for people, society and the environment.? (Annual Report, 2006)Figure 1: Titan?s strategy.

Titan?s strategy consists of iv basic axes:a)Globalization of the GroupThe management of Titan has as its convention to exact care all-embracingy the local conditions of the market and the company-target (screening), before decision make an acquisition, whereas after the acquisition the management of the company invests heavily in forging a third estate corporate culture among the executives of the Group. The brainwave of the company in the American market constitutes a truly illustrative example. The big train of cement products in the pop off out of Florida, where the population was rapidly... If you loss to get a full essay, commit it on our website: Ordercustompaper.com

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