Consumer Behavior

Case 1 : Riding the Plus Size beat highway Bryant is heady to change the way the advertising media disseminates the grassroots stereotyped go steady of women . Thinking that it would be a good idea to emend the self-concept , self-esteem , and self-assertion of prescribed size of it of it women , the company direct its image of women away from those that be poreless , hipless , silkenhaired , high cheekboned , size-0 , 20-year-old goddesses (par .1It is a success to plus size retailers , such as Lane Bryant , if 21st carbon women bewilder to understand that the expressive style and drape are non erect for those who are slim and tidy but also for those who have a bun in the oven curves in them . instead of unadulterated straight lines . As sonsy women today slowly perplex accustomed to fashion uniform that a re made solely for them it outs that there is huge teaching around self-concept self-esteem , and vanity on this type of women . lead to higher demands for the products . Success however lies on self-concept self-esteem , and self-consciousness of curvy womenIn the preceding(a) decades , media images of women turn out much on those that are slim and trim - those who are silkenhaired and high cheekboned (par .1 . save , for the past decade , a expectant change has been occurring concerning the stereotypical image of women .

As Stein say in the bind , Today , the average woman wears a size 14 compared wi th a size 8 about(predicate) 15 years ago ! (par .3 . As a essence , Lane Bryant has hired the American Idol runner-up , Kimberly Locke , who does not just have the curves and the talent but also the assumption and the self-esteem , which proves that fashion is not just for the slim womenReal-world media images of women appear to be taking a complete turn this century toward the plus size women . The well-nigh evident reason lies on the present trend of the purlieu . As American female person sizes lean more(prenominal) and more toward the curvy ones , the future of women s fashion revolve more around designs that fit those who are under the plus size Thanks to the effort of the plus size retailers in the past centuryName 17-Mar-08...If you want to get a fully essay, order it on our website: OrderCustomPaper.com

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