Creativity, Innovation And Entrepreneurship

CORPORATE ENTERPRENEURSHIPBy Student s NamePresented to TutorCourse Code , Semester , ClassUniversity name17 August 2010IntroductionOrganizations halt no choice but to adopt entrepreneurial strategies so as to gain competitive advantage over competitors through unbroken change . Globalization and advancement in technology concur resulted in intense competition and emergence of many concentrate competitors who tar maintain specific market segments rendering authentic solutions to guest problems obsolete (Morris , Kuratko Covin 2008Organizations are therefore constantly facial expression for naked as a jaybird ways of coming upon the unique inevitably of their customers (Covin Miles 1999 ,. 48 ) for utilisation , by customizing their products and function to their customers needs . The desire to meet customers needs , exp losive fruit in some sectors and recession akin conditions in others consecrate led many organizations to restructure (Alvarez Busenitz 2001 ,.

758 ) and plain change their nominate work ideas in order to align to the changing business environment and innovatively exploit opportunitiesThe main debate for entrepreneurship is to improve innovation in order to create riches and sustainable organisational ontogenesis . It entails identifying customers problems and formulating creative solutions to meeting them . In most organizations , the qualification to identify and innovatively exploit opportunities decre ase as the organizations move from entrepren! eurial to growth phase (Brazeal Herbert 1999. 30 still , organization should carry this ability to identify and innovatively exploit opportunities because it is precise in sustaining growth and profitabilityCorporate entrepreneurship is the process of recreating or instigating the renewal of an brisk organization from deep down by an individual or...If you want to get a in effect(p) essay, order it on our website: OrderCustomPaper.com

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