Nike Case Analysis

Case Analysis: Nike Jonah Peretti in January 2001 ordered Nike drape and chooses the word sweatshop to be printed on them. Nike gives such option for its customers to make their Nikes with color and short personal message. Nike rejected order, citing the attach tos rules and informed Peretti that sweatshop is from inappropriate slang. In retort, Peretti ordered a duad of fit outs with a color snapshot of 10-year-old Vietnamese girlish lady who makes my garments. Nike did not respond to this letter. This e-mail conversation among Peretti and Nike had direct to a spacious Public Relations nightm ar for the organization. Since then Nike become a subject to negative press, lawsuits and demonstrations on college campuses assert that households overseas factories exploit employees in fell conditions for low wages. Company was also accused for galosh hazards, support standards and working conditions. In 1964, Philip Knight created shoe dis semination company and distributed shoes from Onitsuka Company, Japanese manufacturer. Later this manufacturer switched to a larger and more experienced company. Knight, as a businessman, acknowledge huge potential of the American shoe market and recollective to run his own new company which he called NIKE.

Nike subscribe contracts with 2 Japanese manufacturing firms to produce shoes, later the company travel to Korea and Taiwan. In 1977, Nikes purchase of two shoe manufacturing factories in the unite States has ended with a failure. Factories were so unprofitable that the firm decided to close them, and retu rn back to contract manufacturing abroad. o! utright it doesnt own a plant. This way of producing is not unparalleled for Nike only, legion(predicate) companies use such way because it is much cheaper to produce in China or in Vietnam, where labor costs ar less than in the USA, taking into consideration that athletic shoe production even in todays technologically developed world is still labor intensive process. The briny ethical...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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