A Description of Marketing Essay

Philip Kotler has defined merchandising as satisfying involve and wants through an exchange extremity. The marketing concept is the philosophy that firm should give out the need of costumer and then make decision to satisfy those needs, the give away than competition. A marketing programme is a comprehensive blueprint which outlines an governings overall marketing efforts. The last step in the help is the marketing controlling. The marketing plan can function from two points that is system and tactics. In most organizations, strategic planning is an annual process, typically coat just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more long time ahead. Behind the merged objectives, which in themselves offer the main context for the marketing plan, will lay the corporate mission, which in turn provides the context for these corporate objectives.In a sales-oriented organization, the marketing planning function designs i ncentive patch up plans to not only motivate and reward frontline staff fairly just also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness with the expected customers. consort to Malcolm McDonald, marketing strategies can be seen as the means, or game plan, by which marketing objectives will be achieved and, in the framework that we have elect to use, are generally concerned with the 8 Ps that is price, product, promotion, placement, people, physical, process and packaging.See moreMark Twains Humorous badinage in Running for Governor Essay* Price is the amount of coin needed to buy products* Product is the actual product* Promotion is getting the product known by all people.* Placement is where the product is exchange* People is represent the business* Physical environment is the ambiance, mood, or heart of the environment* Process is the Value-added services that differentiat e the product from the competition e.g. after-sales service, warranties* case is how the product will be protectedA marketing plan for a small business typically includes Small Business brass section exposition of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors, comment of the product or service, including special features, marketing budget, including the advertising and promotional plan, Description of the business location, including advantages and disadvantages for marketing, pricing strategy, and market segmentation.