Marketing :: essays research papers

building block 5_____________________________________________________________________________________Learning ObjectivesUnit 5 is divided into two lessonsLesson 5A Personal and Online marketingLesson 5B The merchandising political programUnit 5 wraps up the promotional techniques with personal and online interchange, then callson you to pull it all together for your project with a final Marketing excogitation in place of afinal exam. This go forth completed the learning by doing part of the course and give you aperceptiveness of what marketers do that affects our lives.Overview of Written AssignmentLesson 5A is really a carryover of two more(prenominal) promotional elements from Lesson 4Bpersonal selling and online selling, which could be considered as part of betoken marketing,but which gets its own consideration in Chapter 21 of the text. Personal selling and salesmanagement could be a course of their own, and we result glide by that brief without a writtenassignment. Online selling, however, is a hot topic, even subsequently the burst of the Internetstock bubble, with much written about it. We will try to summarize strategic choices andgood practices for you, and we will give you a chance to design a Website for yourproduct, service, or organization (on paper you will not have to learn computerprogramming here). If your organization already has a Website, we will ask you tocritique it using the guidelines we give you for a good design.Lesson 5B wraps it all up and asks you to pull together the comp geniusnts of the MarketingPlan you have been building, lesson by lesson, and send it in. That will be, in effect, yourfinal exam, and hopefully something you can use in the future.Instructors NotesLesson 5A Personal and Online SellingCows dont give milk. You have to take it from them, double a day. AnonymousIn 1939, when Ben Feldman entered the life policy business, selling $1 million worthof insurance in a year got you into the industriousnesss Ha ll of Fame. In 1956, operating out ofEast Liverpool, Ohio, Feldman was selling $1 million a month, in 1966, $1 million aweek, and in 1969, $2 million a week. In February 1992, New York purport had a specialsales contest to celebrate Feldmans fiftieth year with the company. Feldman won,selling more than $15 million worth of insurance that month. At the time, he wasrecuperating in Florida from a brain hemorrhage (Corman).1How did Ben Feldman do it? He tried phrases out on his wife, Fritzie. Honey, listen tothis. Is it No one ever died with enough money or No one ever died with too much