Marketing Red pull Assignment Example | Topics and Well Written Essays - 5750 words

Marketing chromatic pull - Assignment ExampleThe study has selected UK as target world-wide destination for loss crap in order to fuck off marketing plan. In order to develop three-year marketing plan for scarlet Bull, the study will focus on three key issues. get out 1- analyze the macro and micro environmental dynamics pertinent to UK and conduct environmental appraisal for Red Bull. do it 2- on the basis of environmental appraisal identify two new target segments subdue to Red Bull in the U.K. market. As part of new target market selection, customer profiling, term group, characteristics of target group and positioning of the blur Red Bull will also be discussed. Issue 3- on the basis of new target market selection develop differentiated marketing miscellanea for each target market identified. In the report, marketing objectives and control mechanism for individual marketing aggregate projected for particular target group will also be discussed.Red Bull is regarded as most popular energy drink across different countries in the world (Farris, 2010). Although, the Red Bull crops were developed by TC Pharmaceutical during early 1980s but Dietrich Mateschitz rejuvenated the product and established the brand as Red Bull Energy Drink in Austria during 1981 (Red Bull, 2014a). From the initial years, market position of Red Bull Energy Drink was strengthened through unique positioning, integrating research and development (R&D) activities with product innovation and customization of marketing activities (Farris, 2010). In the last 26 years, the company has established its distribution channel in more than 55 countries. As of 2012, Red Bull sells more than 5 billion cans annually (Red Bull, 2014b). During 1980s, Red Bull was sold as medicine containing caffeine that can boost energy level upon exercise but the company has successfully repositioned the brand through streamlining